Riverford Organics: Guy Watson
When Guy Watson started delivering vegetables, grown on his parents' farm, to friends in his local area, an idea for a new business was born. Guy launched Riverford Organics, which now sells about 47,000 vegetable boxes every week across the UK from a number of regional farms.
Guy Watson says that market research is his key tip for planning a business: "At the earliest possible stage, get your product in front of potential customers and try to get them to buy from you. That’s the best form of market research.”